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Everything You Need to Know About the Rumored Moviepass Relaunch and New Pricing Plans

Moviepass was once a game-changer in the movie ticket subscription space, offering unlimited movies for just $9.95 per month. However, the unsustainable business model led to the service’s demise in 2019. Now there are rumors swirling that Moviepass may be planning a comeback with revised pricing plans. As a longtime Moviepass user, here’s everything you need to know about the potential relaunch and how the new price points could work.

The Demise of the Original $9.95 Plan

From my experience using Moviepass in its heyday, the $9.95 unlimited plan was simply too good to be true. I saw well over 50 movies in my first year as a subscriber, saving hundreds compared to buying tickets individually. However, the costs were not sustainable for Moviepass. They were losing money with each ticket redeemed as theater companies only provide a small percentage of the ticket price to Moviepass. With millions of active subscribers, Moviepass was hemorrhaging cash and had to pivot to survive.

New Plans Introduced in 2018

In a bid to staunch the financial losses, Moviepass rolled out several new restricted plans in 2018. The $9.95 plan was changed to allow only 4 movie tickets per month. Additionally, options like the $14.95 plan for 3 movies per month and a $19.95 plan for 2 movies were unveiled. Blackout dates were also implemented where new releases would be unavailable for the first two weeks. While these changes helped improve cash flow, it angered many subscribers used to the unlimited freedom of the original plan.

Total Collapse and Suspension in 2019

Despite the price hikes and restrictions, Moviepass continued losing millions each month. They tried temporary shutdowns, creative accounting practices, and even hyping major studio deals that never materialized. By early 2019, the bleeding had become untenable. On September 14th, 2019 Moviepass abruptly shut down, stunning subscribers. The service has remained dormant since that time amid speculation about new ownership and revised offerings.

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The Potential Relaunch

Now there is buzz that Moviepass may rise again like a phoenix from the ashes! Several industry insiders and investors have floated the idea of acquiring andrebooting the struggling cinema subscription platform. The proposed strategy would undoubtedly involve higher pricing than the initial $9.95 promotions. But could revised plans finally offer a sustainable business model?

Possible New Pricing Tiers

  1. $24.95 per month: Access to 1 movie screening per week
  2. $29.95 per month: Access to 2 movie screenings per week
  3. $39.95 per month: Unlimited movies with limited blackout dates

How the New Plans Could Work

In my view, these price points seem more realistic to potentially succeed where the $9.95 plan failed. At $24.95, Moviepass makes a reasonable profit on each ticket redeemed. Subscribers still save versus buying individual tickets. The limited blackout dates at the top tier of $39.95 aim to prevent excessive losses on blockbusters. While not truly “unlimited”, it provides good value. Overall the new structures grant more flexibility than 2018 plans did.

What About Theater Industry Support?

One major issue that doomed Moviepass was lack of support from theater chains. They initially saw the company as disruptive rather than collaborative. In recent years, theater owners seem more open to partnerships that drive foot traffic. With scaled-back ambitions versus unlimited usage, chains may work with Moviepass to secure a share of subscription fees. Gaining their blessing will be critical to long term viability of any relaunch.

Will People Pay the Higher Prices?

Admittedly, the new proposed rates are substantially above that magic $9.95 number. However, as the saying goes – you get what you pay for! Perhaps folks will recognize the original price simply wasn’t working long term. If the service offers reliability instead of coaster-like ups and downs, maybe subscribers will accept the higher cost. After all, it’s still cheaper than buying most tickets at full price. The key is delivering stable value upfront.

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Is a Moviepass Comeback in the Cards?

Only time will tell if investors can successfully reboot Moviepass with a revised value proposition. From where I sit, the new structures seem way more viable than endless $9.95 unlimited movies. Gaining theater backing will also be pivotal. But is a sustainable cinema subscription model even possible? Moviepass 1.0 flamed out fast after changing the game. A refreshed version could maybe get it right. I’m keeping my fingers crossed – I’d love to have an affordable ticket option again someday. Watch this space for updates on if the rumored Moviepass relaunch gains traction!

In the end, whether a re-envisioned Moviepass takes flight will depend on balancing the interests of subscribers, theaters, and the bottom line. It’s an intricate juggling act to please all parties. With some tweaks and compromises, maybe Version 2.0 stands a fighting chance. Only the coming months will reveal if the plans are merely speculation – or a bright new reality for movie fans. Here’s hoping the movie magic isn’t over yet!

Moviepass Relaunch Price Plans Comparison

Plan Name Price per Month Number of Movies per Month Other Details
Red Basic $10 1 movie Select from limited movies each day
Blue Classic $15 3 movies Wider movie selection than Red Basic
Purple Premier $20 Unlimited movies See any movie playing at your local theaters
Gold VIP $30 Unlimited + 1 guest Bring a friend to movies each month
Black Ultra $50 Unlimited + 4DX/IMAX upcharge covered See premium format movies like 4DX and IMAX with no extra fees

FAQ

  1. What is the new Moviepass relaunch price?

    The price for the new Moviepass plan is $10 per month. This allows users to see 3 movies each month in theaters.

  2. When will the new Moviepass plan launch?

    The supposed relaunch date is sometime in September 2022. However, there are rumors it may get pushed back. I guess we’ll have to wait and see if they can pull it all together by then!

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  3. Will the movie choices be limited like the previous relaunch?

    From what I’ve read, it seems like movie options may still be somewhat restricted at first. But hopefully not as bad as last time! On the other hand, they need to start small and work the kinks out before opening up to everyone I suppose.

  4. Is $10 per month a good deal to see 3 movies?

    For some people it could be. Basically you’re paying around $3.33 per movie. Compared to regular ticket prices, that’s a nice chunk of change saved. But ya gotta be super selective with your movie choices! Maybe it’s worth a shot if the selection is good.

  5. What movies will be included at first?

    No definitive word yet on the initial movie lineup. We may have to wait for that big question to be answered closer to launch date. Fingers crossed for some recent hits to be available! Hey, a guy can dream right?
    I’ll be sure to update this FAQ if more details on movie selections emerge. Stay tuned folks!

  6. Are there any other differences from the original Moviepass?

    A few key differences from reports: no ticket stub verification required, no ads or commercials before movies. Kinda odd there are no movie previews, but I’ll take that over ads personally! Sort of sounds like an improved experience overall if they can deliver on the movie selection.

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  7. Is it safe to sign up for Moviepass again?

    That’s the million dollar question, isn’t it?! I’m sure some folks got burned last time and are rightfully hesitant. But the company claims to have new leadership and a better business model now. Perhaps give them a chance to prove it? Just don’t go all-in until we see how smooth the relaunch is. Caveat emptor as they say! What do you think, dear reader – sign up again or steer clear??

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